Acceptable Use Policy

This policy forms part of our Terms of Service. It exists for a practical reason as much as a legal one: on WhatsApp, recipients who did not want your message do not just ignore it — they block and report you, and Meta reduces or removes your ability to send.

1. Consent comes first

You may only message people who have agreed to hear from you. Specifically, you must not:

• send to purchased, rented, scraped or harvested lists;
• send to numbers collected for one purpose and used for an unrelated one — a delivery notification opt-in is not a marketing opt-in;
• continue messaging anyone who has opted out, through any channel;
• create a new number or workspace to reach people who blocked or unsubscribed from a previous one.

2. Prohibited content

Do not send messages that:

• are unlawful, defamatory, obscene, or that harass, threaten or intimidate;
• promote hatred or violence against any group or individual;
• are deceptive — false offers, fake urgency, misleading sender identity, or phishing of any kind;
• impersonate another business, brand or person, or imply an endorsement you do not have;
• contain malware, or links to sites hosting it;
• promote goods or services prohibited by Meta's Commerce Policies, including illegal drugs, weapons and ammunition, tobacco and vaping products, live animals, adult content and services, and unlicensed gambling;
• concern financial products, medical claims or supplements in a way that breaches the advertising rules applicable to your market;
• sexualise minors, or exploit any vulnerable group.

3. Prohibited behaviour

• Circumventing opt-outs, rate limits, sending windows or any other platform control.
• Reverse engineering, probing or load-testing the platform without our written permission.
• Reselling access to your account, or operating as an unauthorised messaging service on behalf of third parties, without a written reseller agreement with us.
• Using the platform to build a marketing database about people who never consented.
• Sharing credentials outside your organisation, or leaving API keys in public code repositories.
• Uploading special category data — health conditions, religious belief, biometric or political data — into contact attributes.

4. Sending practices we expect

These are not rules so much as the practices that keep an account healthy.

• Say who you are in the first line of any campaign. Recipients who cannot identify the sender report it.
• Tell people how to stop and honour it immediately. Resalian handles STOP replies automatically.
• Respect local hours and days. Configure sending windows so campaigns do not run overnight. In Oman the Telecommunications Regulatory Authority restricts unsolicited commercial messaging, and the weekend falls on Friday and Saturday — Resalian lets you exclude both. Equivalent rules apply in most markets you will send to, and they are the sender's responsibility to know.
• Send something worth receiving. Frequency without relevance is the fastest route to a damaged quality rating.
• Start slow on a new number. A brand-new number sending tens of thousands of messages on day one looks exactly like abuse to Meta's systems.

5. Enforcement

Where we identify a breach, our response is proportionate:

• We contact you and give you the chance to correct it, in most cases.
• We may pause campaigns where a send in progress appears to be causing harm.
• We may suspend or terminate immediately, without prior warning, where the breach is severe, where there is active fraud or a security risk, or where Meta requires it.

We do not refund fees or message costs for a campaign stopped because of a breach of this policy.

6. Reporting abuse

If you have received a message through Resalian that breaches this policy, report it to [email protected]. Include the sender's name and the message content if you can. We investigate every report.

To stop receiving messages from a business immediately, reply STOP in the conversation. That is applied permanently and cannot be undone by the business that messaged you.